I can’t believe I’m doing this…

OK. Deep breath in.

I have resigned from a perfectly good job. The people I was working with were great. The money – absolutely nothing wrong there. Stress levels – nothing that I’m not used to. So what was the issue? It wasn’t them, it was me. No, really.

Here’s the thing: I’m on the search for ‘it’. And in an effort to find it, I’m about to spill my guts right here on my blog and tell you what I love and where my strengths lie. In return, I ask you this: If you know of anyone who’s looking for someone like me, please send them this link. I’m incredibly grateful to each of you who do. Thank you.

When I was a kid, I loved puzzles and those colouring in books where you had to join the dots first before you could grab the crayons and make the roof of the house red and the front door yellow.

My love for joining the dots and seeing what will appear once all the pieces have been slotted into the right place still gives me that giddy feeling. Checking out the numbers that Google Analytics spits out is exciting – I get to see what online audiences can’t get enough of and then (and this is the really fun part), I love to brainstorm cool new ideas on how to make the user experience better. Redesigns are the best. It’s the adult equivalent to being given a stack of sticky pastels that stain your skin  and a massive sheet of paper. The possibilities are endless. Splashes of colour land anywhere you choose.

Next!

I’m good at getting lost. And I really mean that. I have zero sense of direction and very often get left and right mixed up. But I don’t care because getting lost means that I often find the most interesting places and meet the most fabulous people. Which works perfectly in my favour because I’m insanely curious about everything. For instance, popcorn is one of my favourite snacky foods and I always wanted to know how popcorn, well, pops. Did you know that in the middle of each kernel is a tiny bit of water that heats up and then ‘pops’ the kernel? Yip. Now you know. Cool huh?

One of the really great perks of having worked in the digital biz for the last three and a bit years is that getting lost in cyber space in search of the hottest, coolest new thing is the best position to be in for someone like me who loves to poke around in every nook, cranny and side street.

Next!

I am irrevocably in love with is words. I love how there are so many of them to choose from and how you can manipulate them and twist them and turn them and create them. Do you have a favourite word? I have a few. I love the word ‘clutter’ and how it immediately brings to mind the familiar sound of my mom performing pure genius in the kitchen. I think the most powerful word is ‘Becoming’ because of the immense opportunity it holds. One of the prettiest words I’ve ever heard is ‘stellina’. It means ‘little star’ in Italian and to me, it sounds exactly like a tiny, twinkling little diamond in the sky.

Now, on a much more work related note, here are five very practical statements that sum me up.

1. I’m very ambitious: At the age of 23, I was made Digital Editor. Nine months later I was promoted again to Group Digital Editor – a position that saw me representing 8 Ink Media Digital at all levels: to consumers, advertisers and media.

2. I have more than three years experience as an online editor and digital strategist where I managed the digital (online and mobile) content strategies and website redesigns for a number of brands.

3. I’m results-driven: In 12 months, I increased unique browsers to seventeen.co.za, the principal youth brand in my previous digital portfolio, by over 200% and page impressions by over 160%.

4. I’m a creative thinker: I’ve developed successful digital campaigns for Benefit Cosmetics, Dermalogica, Johnson & Johnson, Kotex, Designer Group, MTN SA, Procter & Gamble and more.

5. I am of the firm belief that firstly, there is no substitute for hard work and secondly, that your attitude determines your altitude in life.

Thanks for taking the time to read this.

Please don’t hesitate to contact me if you have any questions.

Kind regards,

Lisa Moretti

E: lisatalia.moretti@googlemail.com

….. Deep breath out…..

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